Pure Energy focuses on trading electricity in today’s open access power markets.  While adhering to our core principles of managing risk and maintaining a stringent compliance program, we specialize in identifying and capturing opportunities that bring convergence to the grid.  Our comprehensive approach to trading is based on short and long term outlooks of all factors that impact generation, load and transmission.  We are committed to strategically positioning ourselves ahead of the outcome.  These ideals and high standards set us apart in this era of energy trading.